Cloudflare CEO says people aren't checking AI chatbots' source links
					
						
						June 20, 2025
					
					
						
						3 min read
					
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					SkillMX Editorial Desk
									
				
				Cloudflare CEO Matthew Prince says search traffic referrals keep plummeting. Publishers are facing an existential threat, he said. Prince said Cloudflare is currently working on a tool to block bots that scrape content for large language models.