"It's kind of a sociological experiment" For Blizzard, World of Warcraft neighbourhoods, Azeroth NIMBYs, and curtain-twitching drama is all part of the plan

World of Warcraft is not the social experience it once was. Many players are an island, separated from their peers. Better raiding, new lands, vast new adventures, yes, but it's also a game that has become less collaborative.