Intuit's Mailchimp is gradually growing into a fully-fledged CRM suite for SMB thanks to a raft of new additions - and I can't wait to try them

Mailchimp has introduced more than 2,000 updates in the past year. Integrations with TikTok, Meta, and Google are finally making Mailchimp marketing feel connected. New Metrics Visualizer offers 40 variables, but feels like overdue functionality rather than innovation.