AAA Game Development Is Unsustainable But Generative AI Can Help, Smash Bros. Boss Says
June 24, 2025
1 min read
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GameSpot

Masahiro Sakurai is best known for creating the Kirby franchise and for his work on the Super Smash Bros. series. He said the current model of large-scale game development is "becoming unsustainable" Sakurai added that independent game developers are facing challenges.